The Florian Group will be exhibiting at Pizza Expo 2025 in Las Vegas with Woody Briketts Pizza: the natural choice for pizzerias and wood-fired ovens.

We are excited to announce our participation in Pizza Expo 2025, which will be held from 25 to 27 March at the Las Vegas Convention Center. An unmissable event for all pizza fans and professionals, where the Florian Group will present Woody Briketts Pizza.
Woody Briketts Pizza: the revolution for your professional oven!
Woody Briketts Pizza is the flagship product of the Woody Fire line, an octagonal briquette designed for pizzerias and wood-fired ovens. Made from pure virgin beech wood, Woody Briketts Pizza is a 100% natural product, free of glues and chemical additives, that guarantees an even and clean burn.
This innovative fuel is the ideal alternative to firewood, offering numerous advantages. The octagonal shape ensures better stability and avoids the classic rolling during combustion inside the oven.
In addition, Woody Briketts Pizza produces less residue and ash, making it easier to manage and clean ovens, enhancing the pizza chef’s working experience.
Woody Briketts Pizza guarantees:
- Consistent, uniform baking to obtain a perfect pizza.
- Maximum performance in a wood-fired oven.
- Zero waste as it is a 100% natural product, free of glues and chemical additives.
Find out more 👉 https://bit.ly/woody-briketts-pizza-eng
Woody Fire: the integrated zero-waste supply chain
Woody Briketts Pizza is part of the Woody Fire line, the latest addition to the Florian Group’s ‘zero waste’ sustainable supply chain.
The Woody Fire line includes a complete range of natural biofuels, produced exclusively from virgin wood without glues or chemical additives. These fuels are obtained from the recovery and reuse of high-quality raw materials from hardwoods, processed in the form of logs and all their derivatives, including refile and sawdust.
Within the Woody Fire line, we find different solutions for heating and cooking:
🔥 Pellets🔥 Briketts🔥 Sticks🔥 Firewood
Discover the Woody Fire range https://www.woodyfire.it/en/
Choosing a renewable energy source is increasingly important to reduce environmental impact and promote responsible management of natural resources. For this reason, the Florian Group has decided to invest in sustainable solutions, putting environmentally friendly fuels on the market without additives and creating added value from the reuse of processing waste.
Visit us at Booth 454!